Meg13 keynote, 'On Ad Archetypes'

 

Year of production: 2013

Running Time: 7 mins 57

 

8 minute excerpt on 'Male Archetypes' in advertising, and how brands help us walk taller. Citations: David Elkind, Old Spice, Milk Try Man, Bob Peak, Diners Club & Dunhill Guy, the Apple silhouette as a cipher; archetypes so robust as to self-deprecate; social Media creating "Digital Detachment".

Meg13. Gothenburg. March 7th, 2013.
Filmed by SVT.

'Remember to Breathe', promo short

 

Year of production: 2012

Running Time: 3 mins 19

 

Is it a novel? A short film? A music and movie collection?
‘Remember to Breathe’ is all those things.
This is the short – one entry-point into the world of a story. One bar, two pubs, three night clubs and 82 drinks... that became 3 minutes of final film.
It’s time to... Meet Samuel Grant.

REMEMBER TO BREATHE
Starring: Steven Maddocks | Director: Babis Tsoutsas | Script: Simon Pont

'Ball & Flint' (for Digital State)

 

Year of production: 2013

Running Time: 1 min 26

 

Storytelling in a digital world... expressed in 90 seconds... through the metaphor of a 'Ball & Flint'.

A thin slice from between the pages of...
'Digital state: How the internet is changing everything' (Kogan Page, 2013)
Available online and in all good book stores. 

Director & Producer: Babis Tsoutsas
Motion & Graphic Design: George Zestanakis
Script & Narration: Simon Pont

"What does great work look like?"

 

Year of production: 2013

Running Time: 12 mins 34

 

For brands, "What does great work look like?” asks Simon Pont. The answer: not like advertising. Pont's SMG talk at BAFTA, November 2013. Citations include: Saatchi & Saatchi's 'First over the Wall', Red Bull Space Jump, Nike, Netflix, and Vice.

M&M Global, 'Week in Review' (2016)

 

Year of production: 2016

Running Time: 12 mins 53

 

M&M Global’s Anna Dobbie caught up with Brave Bison chief strategy officer Simon Pont on the key news stories in media and marketing this week, including YouTube's new London-based influencer studio and NYT's purchase of Fake Love.

Meg13 keynote, 'When Fiction Bleeds'

 

Year of production: 2013

Running Time: 30 mins 29

 

Over the last few years, 'story' has become an increasingly fashionable reference point within marketing circles. Until recently it has been a case of more said than better told. But story-tellers and brand-builders are now getting into their Transmedia stride. They are picking up the gauntlet of theory, and they are crashing it into the jaw of our imagination, The digital age is giving us new means by which to create fiction, and to bleed that fiction into our everyday.

Meg13. Gothenburg. March 7th, 2013.
Filmed by SVT.

Meg13 keynote, 'On Brand Mythology'

 

Year of production: 2013

Running Time: 6 mins 18

6 minute excerpt on 'Myths as Source Codes' and how they relate to brands. Citations: Trojan, Matthew Arnold, brands as 'pop cultural star charts', Apple, Google, Hyundai, VW, Pandora, Starbucks, Versace, Nike.

Meg13. Gothenburg. March 7th, 2013.
Filmed by SVT.

Meg13 keynote, 'On Transmedia'

 

Year of production: 2013

Running Time: 9 mins 01

Convergence Culture, 'The Monster', Jaws, District 9, Limitless, The Dark Knight Rises, Prometheus and the Mariana trench. 9 minute excerpt discussing the theory and practice of Transmedia story-telling. 

Recorded by SVT on March 7, 2013 @ MEG, Sweden.

Meg13. Gothenburg. March 7th, 2013.
Filmed by SVT.

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