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Simon Pont

Simon Pont, The Better Mousetrap, 2012

"Brands have not suddenly become fish with feet.

As ever, they look to seduce and captivate and intoxicate us, to draw us in, draw us close, never

let us go.

But like Alice’s adventures in Wonderland,

the world of brands is one of riddles and contradictions.

Welcome to the rabbit hole."

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