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Simon Pont, ​The Better Mousetrap​, 2012
"Brands​ have not suddenly become fish with feet.​
​​
As ever, they look to seduce and ​captivate​ and ​intoxicate​ us, to draw us in, draw us close, never
let us go.
​
But like Alice’s adventures in ​Wonderland​,
the world of brands is one of ​riddles​ and ​contradictions.​
​
Welcome to the ​rabbit hole."​​
​
​​Simon Pont​​
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