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Simon Pont

Simon Pont, ​The Better Mousetrap​, 2012

"Brands​ have not suddenly become fish with feet.​

​​

As ever, they look to seduce and ​captivate​ and ​intoxicate​ us, to draw us in, draw us close, never

let us go.

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But like Alice’s adventures in ​Wonderland​,

the world of brands is one of ​riddles​ and ​contradictions.​

​

Welcome to the ​rabbit hole."​​

​

​​Simon Pont​​

Author, Commentator, Brand-Builder

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